Creating effective digital touchpoints is an art

Are you looking for more customer engagement? Do you want to learn how to create digital products and messages that stick with your audience?

A fundamental step to product success is understanding your customer interactions and thinking.

This course will teach you the basics of UX Research to gain a deeper understanding about your customers. It will broaden your existing marketing skills with fundamental research methods to improve issues around customer service complaints, high drop-off rates, low satisfaction scores, or a general desire to make a product more modern, approachable, and user-friendly.

This self-led course is for you if:

you know your website or product needs improvements but you're not sure where to begin
you want to learn specific methods you can adapt with your team to improve design decisions

This self-led course is NOT for you if:

you already have detailed knowledge about user research
you are looking for quick fixes for a specific design problem
you believe research is a waste of time and budget

Hey there, I'm Frauke!

I’m a UX designer, researcher, facilitator, strategic advisor and psychologist. I have been working in the product design industry since 2004. I have worked both in-house and as an external consultant, supporting many industries with different forms of digital touch points.

Having worked with many teams and being part of a variety of design processes, I learned the importance of including UX across teams: Good product design is a team effort. It requires a shared mindset. Therefore I want to share UX knowledge across disciplines.

The more we can adopt a user-centric mindset as a team and culture, the better our product design process will become.

What we'll cover in this course:

Module One:

UX mindset
This module gives an overview of UX, the overlap and differences between UX and marketing, sales and design.

Module Three:

Tools & Methods
This module dives deeper into research methods including empathy maps, assumption maps, user stories and problem definition.

Module Five:

Case Studies
In this module, we will dive deeper into specific examples for including user research in product design.

Module Two:

User Research
This module explains the benefits of user research, when to use it and provides and overview of a variety of methods.

Module Four:

Continuous research
This module talks about ways to change internal processes and include a user-centric workflow with your team.

Get on the list to start your next journey.